Martin Lasarga, Sr. Director of Product Management at Madhive, a leading end-to-end advertising software platform that powers digital OmniChannel campaigns for local broadcasters and media companies.
Previously, Martin was Senior Director of Product at Frequence, the leading multichannel workflow platform for traditional media companies, and before that, Group Product Manager at Instapage, the leading landing page builder designed to guarantee increased conversions for digital marketers.

Throughout his 15+ year career, he has worked cross-functionally with design, technology, and engineering partners to define and build SaaS solutions to global scale. 

With experience in AdTech, Machine Learning, Content management, and Artificial intelligence, Martin is a seasoned product leader passionate about solving real problems and adding value with cutting edge technology solutions. 

In addition to his work with at Madhive, Martin is a dedicated Product Mentor with Product League, mentoring PMs worldwide. Outside of the office, Martin enjoys skiing, biking with his kids.

Activity

Nov 2022

PRODUCT-LED GROWTH AND THE PRODUCT LEADER 

Meetup for Product Latam and Pedidos Ya (Spanish)

 Introduction to Product Led Growth strategies, differences with a traditional sales-led strategy, and how to assess your company's maturity level (by product-led growth).

At the same time, we share the importance of the product leader in this strategy and their contributions..

July 2022

A/B TESTING DECODED : WEBINAR 

If you’re just scratching the surface with your testing or unsure how to identify meaningful insights, there are strategies to help. Join us on the 29th to learn the ins and outs of testing and how Instapage’s in-platform testing provides all the tools and resources you need to run complex tests with confidence.

May 2022

BEAT CONVERSION RATE BENCHMARKS WITH AI

In today’s fast-paced marketing climate, AI gives marketers the capacity to learn from bigger data sets, understand context faster, and optimize budgets. That’s why more than 61% of marketers are considering or already implementing AI. Are you ready to join them?.

April 2020

PRODUCT MAKERS SUMMIT

Productboard hosted the inaugural Product Makers Summit, an extension of our Product Excellence Summit series that celebrated Productboard’s amazing customers! The event took place both online and in-person at The Pearl, San Francisco.

April 2020

GOT TEN MINUTES

A PODCAST FOR PRODUCT MANAGERS

Got Ten Minutes is a short form podcast for aspiring and current product managers who want to stay abreast of what's happening in the Product Management industry..

April 2022

DIGITAL PRODUCT CONVERSATIONS #1

• How did you become a senior product manager?
• What digital product are you responsible for?
• What are the resources that helped you the most along the way?
• What was your biggest failure and what did you learn from it?
• What keeps you up at night? 
• What’s a myth about your profession that you want to debunk?
• What is the part of your job that you love the most?
• Martin’s Recommended Books
• Martin’s Recommended trainings
• Martin’s Recommended links

Feb/2025

AI: The End of Product Managers or Their Secret Weapon? | #ProductManagementDebate

May/2024

Leadership Evaluation for Product Managers | #Review

Apr/2024

Promotions for Product Managers | #Review

Aug/2022

 Interview Questions & Process | #Review

Jun/2022

Being a Product Mentor | #AskMeAnything

Mar/2022

Artificial intelligence Product Management | #AskMeAnything

Oct/2021

PMing for a better world

Moderator in Roundtable with Hey Kiddo.

With Hey Kiddo, parents and teachers can now access the expertise of leading child psychologists from your own home or school to help your children develop vital life skills and navigate growth challenges with ease, on your own terms, with easy-to-use kiddo-approved solutions.

read more

Jul/2021

Cracking the Senior PM Interview Process | #AskMeAnything

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